Beauty Uncovered is a communication campaign created by four final year students of the Wee Kim Wee School of Communication and Information from Nanyang Technological University.
Passionate about both beauty, and the environment, we hope to marry the two loves and educate consumers on ethical beauty products, and encourage the adoption of an ethical beauty routine, so that consumers can do their part in saving the environment while choosing to be beautiful in their own ways.
The word "uncovered" relates to exposing, revealing, or laying something bare, in which our campaign is attempting to "uncover" the fundamentals of ethical beauty consumption that has often been overlooked.
BEAUTY DOESN'T HAVE TO COST THE EARTH
Beauty Uncovered focuses on four criteria of ethical beauty- ethical sourcing, the safety of ingredients (for you and the environment), cruelty-free, and sustainable packaging.